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News18 Bangla Leads While ABP Ananda Lags; Emerges Dominant In West Bengal Market – News18


Last Updated: February 12, 2024, 13:19 IST

News18 Bangla established itself as the foremost leader in the West Bengal market. (Image: News18 Bangla)

News18 Bangla’s exhaustive coverage across diverse geographies in West Bengal has played a pivotal role in its success story

News18 Bangla surpassed ABP Ananda in both cumulative reach and the market share during 8 am – 8 pm time slot, as per recent data from Broadcast Audience Research Council (BARC). News18 Bangla has shown consistent upward trajectory, establishing itself as the foremost leader in the West Bengal market.

Showing commanding growth for the past seven weeks, News18 Bangla garnered higher market share, surpassing Republic Bangla, TV9, and Zee 24 Ghanta by 50.6 per cent, 71.8 per cent, and 188 per cent, respectively. (Source: BARC, Market Share, Week 5’24, All India, TG:15+) All Day

The channel saw an impressive cumulative reach and led by a significant margin of 27.8 per cent over ABP Ananda. (Source: BARC, Weekly Cume Reach’000, Week 4’24, All India, TG 15+) All Day

News18 Bangla also demonstrated leadership in terms of market share between 8 am to 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2 per cent market share, leaving behind ABP Ananda at a market share of 24.2 per cent. (Source: BARC; West Bengal; All 15+; All Days, 08:00 – 20:00; Period: Week 5’24; Market Share%)

As part of News18 Bangla’s efforts to deliver the fastest, most authentic and relevant information, the channel has uplifted its programming with a renewed focus on highlighting local issues, while also bringing the national perspective to the audiences.

News18 Bangla’s exhaustive coverage across diverse geographies in West Bengal has played a pivotal role in its success story. It reflects the channel’s commitment to delivering serious, inclusive journalism that resonates with viewers across the state.



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