FILE PHOTO: Facebook Chairman and CEO Mark Zuckerberg addresses the audience on “the challenges of protecting free speech while combating hate speech online, fighting misinformation, and political data privacy and security,” at a forum hosted by Georgetown University’s Institute of Politics and Public Service (GU Politics) and the McCourt School of Public Policy in Washington, U.S., October 17, 2019. REUTERS/Carlos Jasso
October 28, 2021
By Elizabeth Culliford and Sheila Dang
(Reuters) -Facebook Inc said on Thursday it would rebrand as Meta, a name change that comes as the company battles criticisms from lawmakers and regulators over its market power, its algorithmic decisions and the policing of abuses on its platforms.
CEO Mark Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its focus on building the metaverse.
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” he said.
The tech giant said the change would bring together its different apps and technologies under one new brand. It said it would not change its corporate structure.
The metaverse, a term first coined in a dystopian novel three decades ago and now attracting buzz in Silicon Valley, refers broadly to the idea of a shared virtual environment which can be accessed by people using different devices.
The company unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up “Like” logo with a blue infinity shape.
(Reporting by Elizabeth Culliford in New York and Sheila Dang in DallasEditing by Matthew Lewis)