DAZN nears deal with Mediaset unit on advertising business in Italy – sources


FILE PHOTO: Internet streaming service DAZN’s logo is pictured in its office in Tokyo, Japan March 21, 2017. Picture taken on March 21, 2017. REUTERS/Kim Kyung-Hoon/File Photo

June 16, 2021

MILAN (Reuters) – Streaming app DAZN is nearing a three-year deal to give Italian Mediaset unit Publitalia the right to manage advertising on its sport streaming service in Italy, three sources familiar with the matter said on Wednesday.

Italian top commercial broadcaster Mediaset’s unit Publitalia would handle DAZN advertising business connected with Serie A, one of the sources said, adding a deal could be announced as early as this week.

Mediaset and Dazn declined to comment.

($1 = 0.8256 euros)

(Reporting by Elvira Pollina; Editing by Jan Harvey)

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