Tim Scott super PAC cancels its planned fall ad buy

The super PAC backing Sen. Tim Scott’s presidential campaign is pulling the TV ad reservations it had made for the fall, the group announced in a memo to donors obtained by NBC News.

“Starting today, we are going to release all of our Fall media inventory,” Trust in the Mission PAC co-chair Rob Collins wrote in the memo. “We will continue to fully fund our grassroots door knocking, conduit fundraising, event hosting, and earned media efforts.”

“We aren’t going to waste our money when the electorate isn’t focused or ready for a Trump alternative,” Collins continued. “We have done the research. We have studied the focus groups. We have been following Tim on the trail. This electorate is locked up and money spent on mass media isn’t going to change minds until we get a lot closer to voting.”