The Vespa that celebrates the 19 million is a GTS 300 in 75th Anniversary Special Edition and was assembled in the Pontedera plant.
For its 75th birthday, Vespa introduces a special Vespa 75th series, available for Vespa Primavera (in the 50, 125 and 150 cc engine sizes) and for Vespa GTS (in the 125 and 300 cc engine sizes), limitedly to 2021.
The body of Vespa 75th takes on the brand new metallic Giallo 75th colour which, designed expressly for this series, reinterprets colours in a modern key that were all the rage in the forties. The number 75 appears on the side panels and front mudguard in a more accentuated shade, creating an elegant tone-on-tone, as well on the front, where the traditional “necktie” is refined in a matte yellow pyrite colour.
Sold in 83 countries on every continent, the Italian brand says it is now the most famous and most loved two-wheeled vehicle in the world. For some time now, Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
Halfway through the first decade of the new millennia, annual Vespa production was around 50 thousand units and, since then, constant and robust growth took it an excess of 100 thousand in 2007 and 200 thousand from 2018.
On the dawn of its 75 years, Vespa is more of a global brand than ever, one of the best known “Made in Italy” products, a true citizen of the world that is manufactured out of three production sites: Pontedera, with production destined for Europe, the Americas and all the western markets; Vinh Phuc, in Vietnam, which serves the local market and the Far East, and India, in the ultra-modern Baramati plant, opened in April 2012, where Vespas for the Indian and Nepalese markets are produced.