Royal Enfield’s MiY customisation now available with riding jackets – Times of India

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NEW DELHI: Royal Enfield on Monday announced the extension of the Make-It-Yours (MiY) customisation and personalisation programme to its range of riding jackets.
Enthusiasts can now buy their riding jackets according to their riding needs through a new intuitive interface. They can choose through a catalogue of different components and build their jackets the way they want to.
The company informed this one-of-a-kind extensive offering by the riding gear brand enables users to select riding jackets of their choice and customize it from a choice of colours, liners and armours. Along with colour choices, the platform also offers the option to add winter and rain liners to their riding jackets.
Puneet Sood, National Business Head – North and West India & Global Business Head – Apparel, Royal Enfield, said, “With its MiY initiative, the brand’s advocacy for self-expression and customization grows stronger. After witnessing the overwhelming response to our MiY Initiative for the range of motorcycles, helmets and t-shirts, we decided that it was time we took this forward to our range of riding jackets as well.”
“Consumers are often compelled to buy riding jackets off the shelves to act more as utility accessories as opposed to catering to their needs or complementing their style. This initiative now gives users the opportunity to not just build all-new jackets but also upgrade their existing jackets,” added Sood.
Under the MIY riding jackets initiative, consumers can add armour for impact protection to areas like chest, shoulders and back. Additionally they have an option to choose between Knox and D30.





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