Royal Enfield One Ride to focus on responsible travel – Times of India

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CHENNAI: Royal Enfield, the world’s oldest motorcycle brand in continuous production, has announced the date for its global marquee ride that celebrates the spirit of motorcycling – the Royal Enfield One Ride.
One of the world’s largest curated single-day rides, One Ride calls on riding enthusiasts and Royal Enfield riders across the world to come out and ride as one, celebrating the camaraderie and brotherhood. The 10th edition of One Ride will be organised across 35 countries on September 26, with strict adherence to all Covid protocol.
While One Ride celebrates riders and their common passion and enthusiasm for riding a motorcycle, this year Royal Enfield is rooting for the adoption of Responsible Travel practices by its rider community, in a bid to #LeaveEveryPlaceBetter.
Towards this, a behaviour change campaign is being launched to sensitise and encourage riders to carry their own waste back, support local communities and businesses, avoid single-use plastic during the ride and maintain all Covid protocol.
Further, in-keeping with the core theme of #LeaveEveryPlaceBetter, Royal Enfield has partnered with civil society organisations like Saahas, Waste Warriors, Humanmatrix and Wildlife Conservation & Birds Club, in India, to kick start its journey towards going zero-waste on its rides and events.
One Ride 2021 is being organized in more than 400 cities in India, and 35 countries globally including Argentina, Columbia, Spain, Mexico, Peru, Chile, United Kingdom, Ecuador, France, Uruguay, Costa Rica, Indonesia, Australia, Korea, Japan, Singapore, Spain, Cambodia, Philippines, Thailand, Brazil, Dubai, France, Italy, and Germany among others. Enthusiasts can either join a ride or host a ride by visiting the official website.
To be part of the ride, register at – royalenfield.com/oneride/





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