Maruti Suzuki’s mobility challenge for start-up aims to nurture new tech – Times of India


NEW DELHI: Maruti Suzuki India Limited (MSIL) on Friday announced Mobility Challenge, aiming to explore new-age technologies that will help growth-stage startups scale up their business.
A cash prize of Rs 10 lakh each will be rewarded to two winners for proof of concept.
The programme will select mature startups who have technology in digital, data and AI/ML (Artificial Intelligence / Machine Learning) in the fields of augmented and virtual reality, autonomous mobility, automotive remote diagnostics, automotive servicing efficiency, big data analytics, electrification, internet-of-things, mobility-as-a-service and smart infrastructure.
The new programme was unveiled in partnership with Hyderabad-based innovation intermediary and business incubator T-Hub. The Mobility Challenge, is open to start-ups including established players that have a ready product/solution with an existing customer base.
The selected mature startups in the Mobility Challenge will receive support and mentoring from experts at Maruti Suzuki and T-Hub. This includes domain knowledge, investor connect and testbed. This would help to further galvanize the startups and execute the POC (Proof of Concept) for its growth.
Earlier in January 2019, MSIL had launched their unique MAIL (Mobility & Automobile Innovation Lab) programme in partnership with GHV Accelerator to accelerate the growth of the budding startups.
While MAIL is an existing initiative, Mobility Challenge is another new programme targeted exclusively at mature or growth-stage startups.Both the programmes will continue at a defined periodicity and strengthen the common purpose of driving innovations for business efficiencies.

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