Kia Digi-Connect: Kia Digi-Connect introduced for video sales consultation – Times of India


NEW DELHI: Kia India on Thursday introduced an integrated solution application called ‘Kia Digi-Connect’, which is an industry-first video-based live sales consultation solution.
Kia Digi-Connect will offer website scheduling and integration with the company’s CRM system.
This customized application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience.
The Kia Digi-Connect app is integrated with Kia India’s Central Lead Management System to offer industry-leading customer data privacy for customers.
To experience the digital buying solution, customers can go to the website and opt for video consultation through Kia Digi-Connect where they can have a complete walk-through of Kia cars with the help of the Kia Experience Consultant at the showroom.
The Kia Digi-Connect solution will also provide customers several additional options of 360-degree virtual experience through video call, screen and video sharing along with sharing of brochures, pricelist, etc. through digital medium during the video conference to further address their queries.
Additionally, the app allows customers to include multiple family members and friends on the same call from different geographic locations to collectively understand and discuss with dealership representatives, similar to a showroom visit experience.
Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer, Kia India said “With this industry-first initiative, we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one. Technology-led digital transformation has been the primary approach for Kia India right at the outset and we are committed to spearheading the digital revolution in the Indian automotive industry going forwa

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