Hyundai has clocked 10 lakh sales units for SUVs on the back of Creta and Venue. Morris Garages is grappling to serve the demand for the Hector family since day 1. Nexon and company have taken Tata Motors to the third place in sales chart for the financial year 20-21.
Venue, Brezza, Sonet and other sub-compact SUVs are enjoying fierce rivalry. Shift to a segment above, the competition is gradually changing its face: The game is to offer 7 seats on a platform established by 5.
The likes of Toyota Innova Crysta and Maruti Suzuki Ertiga, which once ruled the space, are now coming across modern, tech-laden and versatile rivals. The latest to ranks are the Safari and upcoming Alcazar.
Hector Plus serves as a template for others to fire in their products. The Plus model, introduced in July 2020, has bolstered the sales for MG. Hector, pre-Plus launch, did around 3,000 units a month. The cumulative number for the Hector family (5-, 6- and 7-seater) has touched 5,500 in March 2021.
The Harrier on steroids arrived and Tata Motors tried capitalizing with Safari nameplate. The engine options and platform are shared between the two while the differentiating factors come as space, utility and cosmetic changes.
The Creta-Alcazar relation, however, could be slightly different. The 1.5-litre diesel offered the Alcazar is likely to be in a higher state of tune than Creta while the 2-litre diesel is derived from Elantra. Alcazar, which translates into ‘castle’, will also have an edge, thanks to the petrol engine.
FCA India and Kia, reportedly, are also setting their base to drive in their MPV/7-seater SUV in the market soon.