The Super Bowl is widely considered the mecca of marketing, attracting the attention of millions of people all over the world. This annual event provides a platform for brands to showcase their products and services to a captive audience, making it one of the most valuable advertising opportunities of the year.
Super Bowl commercials have become almost as iconic as the event itself, with brands competing to create the most memorable and impactful ads. The high stakes and huge audience have made the Super Bowl a proving ground for creativity and innovation in marketing, with companies investing heavily to create standout commercials that will be talked about for weeks to come.
From classic slogans and catchy jingles to clever product placements and celebrity endorsements, Super Bowl ads cover a wide range of marketing techniques. The pressure to perform is intense, but for many brands, the rewards are well worth it. Whether they’re introducing new products, building brand recognition, or simply having a little fun, the Super Bowl provides an unparalleled opportunity to reach a massive, engaged audience.
These ads often feature high production values and celebrity cameos, with the intention of making a lasting impact on viewers. The relationship between Super Bowl and advertising is symbiotic, with the event providing a platform for companies to reach a large audience, and the ads providing an entertaining and memorable aspect of the Super Bowl experience for viewers.
Here is a guide to all the ads that got aired in Super Bowl LVII this year
Doritos: Jack Harlow
Rapper Jack Harlow sparks a global triangle trend inspired by the shape of Doritos.
Pepsi Zero Sugar: Steve Martin and Ben Stiller
Pepsi presents two separate ads, one featuring Steve Martin and the other featuring Ben Stiller, in the “Great acting or great taste?” series.
Amazon: Saving Sawyer
Watch a touching story about a family who uses Amazon to save a bored and destructive dog.
NFL: Run with it
The NFL joins in on the commercial fun by showcasing the women of football in an action-packed ad.
M&Ms: Chocolate Clam Bites
Actress Maya Rudolph creates a stir in this ad by pretending to replace the M&M mascots with chocolate-dipped clam bites.
Jeep: Electric Boogie
Jeep brings together a love of animals and electric vehicles in this commercial.
Dunkin’: Drive-Thru with Ben Affleck
Actor Ben Affleck surprises customers at a Dunkin’ drive-thru, including his wife Jennifer Lopez.
Kia: Binky Dad
A devoted dad goes on a quest to retrieve his child’s pacifier and becomes a viral hero in this ad for the Kia Telluride X-Pro.
Google: Fixed on Pixel
Amy Schumer, Giannis Antetokounmpo, and Doja Cat showcase the image-altering features of their Google Pixel 7 phones.
Skechers: Snoop Dogg
Rap star Snoop Dogg showcases his Skechers kicks in a series of humorous scenarios with guest stars.
Peacock: Poker Face
Natasha Lyonne offers a witty take on Super Bowl ads in a promo for the new Rian Johnson series on Peacock.
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Bush’s Beans: Go Bigger
See NFL legend Peyton Manning team up with a talking dog to promote the versatility of beans.
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Crown Royal: Thank You, Canada
Crown Royal uses the Super Bowl to promote Canada with the help of Dave Grohl.
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Remy Martin: Inch by Inch
Remy Martin takes an inspirational approach with a speech from Serena Williams on the power of teamwork.
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Xfinity: The Next Giant Leap
Xfinity celebrates the launch of its 10G network by comparing it to the moon landing.
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E-Trade: Baby Goes to a Wedding
The beloved E-Trade baby is back in an ad where he attends a wedding between two other babies.
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Forever: The Farmer’s Dog
Pet food company The Farmer’s Dog tug at your heartstrings with a touching story about a dog as a companion.
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Squarespace: The Singularity
Actor Adam Driver becomes multiple versions of himself in this ad for Squarespace.
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Miller Lite/Coors Light: High Stakes Beer Ad
Fans of beer had the chance to guess how Miller Lite and Coors Light’s Super Bowl commercial would play out, with the winner taking home a share of the prize.
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T-Mobile: New Neighbor
John Travolta, Zach Braff, and Donald Faison join forces in a musical number celebrating T-Mobile’s 5G home internet service.
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DoorDash: We Get Groceries
Chef Matty Matheson and Raekwon the Chef of Wu-Tang Clan go grocery shopping with the help of Tiny Chef.
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Avocados from Mexico: Make it Better
Anna Faris imagines a world where avocados have replaced apples in this ad for Avocados from Mexico.
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Dexcom: Feels like Magic
Pop star Nick Jonas raves about the magic-like properties of the Dexcom G7 Continuous Glucose Monitoring system.
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Mr Peanut: The Roast
Planters’ Mr. Peanut gets teased by comedians in a full-length roast that will be available online on game day.
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Paramount Plus: Stallone Faces Off
Sylvester Stallone stars in Tulsa King and a Super Bowl ad for Paramount Plus, featuring Dora the Explorer, Star Trek’s Captain Pike, Lower Decks’ Beckett Mariner, 911’s Lieutenant Dangle, and Stallone’s daughters.
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GM x Netflix: Why Not an EV?
General Motors and Netflix promote electric vehicles, with Will Ferrell and stars from Bridgerton, Stranger Things, and Squid Game.
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Uber One: Diddy Makes a Hit Song
Sean “Diddy” Combs creates a hit song for Uber One, with a tour through previous hits by singers like Donna Lewis and Ylvis.
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Workday: Rock Star
Real rockers Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol, and Paul Stanley bring rock-and-roll glamour to enterprise software in an ad for Workday.
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Michelob Ultra: New Members Day
Tennis superstar Serena Williams and Succession actor Brian Cox star in a Caddyshack-inspired ad for Michelob Ultra beer.
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Michelob Ultra: Full Swing Gossip
Sports celebrities star in an ad for Michelob Ultra beer and the Netflix golf docuseries Full Swing.
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Bud Light: Miles Teller Dancing
Actor Miles Teller and his wife Keleigh dance away the wait in an ad for Bud Light.
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Oikos Yogurt: Deion Sanders and Family
Retired NFL star Deion Sanders and his family engage in a strength competition in an ad for Oikos yogurt.
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DraftKings: Free Bet
Comedian Kevin Hart stars in a star-studded party to advertise DraftKing’s free-bet promotion for the Super Bowl.
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Pop Corners: Breaking Bad Reunion
Bryan Cranston and Aaron Paul reprise their Walter White and Jesse Pinkman characters from Breaking Bad in an ad for PopCorners.
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Downy Unstopables: Mystery Celeb Revealed
A mystery celeb covers his face with a hoodie and takes a wild ride through a neighborhood to prove Downy Unstopables keeps clothing fresh that long.
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Hellmann’s: Who’s in the Fridge?
Jon Hamm, Brie Larson, and Pete Davidson star in a food pun-filled ad for Hellmann’s mayonnaise.
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Rakuten: Clueless Reunion
Alicia Silverstone and Elisa Donovan reunite as Cher and Amber in a fashion-focused ad for e-commerce company Rakuten.
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Booking.com: Somewhere, Anywhere
Melissa McCarthy sings her heart out in a throwback musical-style ad for Booking.com.
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Budweiser: Six Degrees of Bud
Budweiser passes a six-pack of bottles around in an ad that plays on the “six-degrees-of-separation” concept. The commercial is narrated by actor Kevin Bacon and revamps the classic Budweiser slogan “This Bud’s for you”.
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Busch Light: The Busch Guide
Outdoorsy Busch Light spokesperson “Busch Guy” has a humorous and confusing encounter with singer-songwriter Sarah McLachlan.The ad is based on the definition of the word “shelter”.
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Sam Adams: A Brighter Boston
Sam Adams beer commercials often feature “your cousin from Boston”. In this Super Bowl ad, the “remastered” Boston Lager inspires the cousin to dream of a “brighter Boston” where Red Sox and Yankee fans hug it out.
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Miller Lite and Coors Light: High-stakes Beer Ad
Molson Coors partners with online betting site DraftKings to bring one of the more complicated Super Bowl ads of 2023. Eligible viewers can predict the outcome of the big game ad for Miller Lite and Coors Light and potentially win a share of $500,000.
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Heineken 0.0: Ant-Man and The Wasp
Heineken takes the excitement out of Super Bowl beer commercials by advertising its nonalcoholic Heineken 0.0 in partnership with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”. The campaign kicks off with a brief teaser featuring Paul Rudd as Ant-Man.
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Pringles: Made You Look
Pringles teases the hidden celebrity in its ad, which ultimately turns out to be singer Meghan Trainor. The ad focuses on people getting Pringles cans stuck on their hands.
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FanDuel: Kick of Destiny
Sports-betting site FanDuel brings suspense to the Super Bowl with a live commercial starring four-time Super Bowl champion Rob Gronkowski. Gronk, a former tight end, will attempt to kick a field goal and if he makes it, FanDuel big-game bettors will win a share of $10 million in free bets.
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Super Bowl is one of the largest and most watched television events in the world, attracting millions of viewers annually. As a result, it is a prime opportunity for companies to showcase their products and services through commercials during the broadcast. Companies invest millions of dollars to create and air their advertisements during the Super Bowl, hoping to reach a wide and captive audience.
