FILE PHOTO: Reality TV personality Kim Kardashian attends an interview with Reuters at the World Congress on Information Technology (WCIT) in Yerevan, Armenia, October 8, 2019. Vahram Baghdasaryan/Photolure via REUTERS
October 25, 2021
(Reuters) – Kim Kardashian West’s shapewear brand, Skims, is collaborating with Fendi on a new clothing collection, the companies said on Monday.
The new collection that is slated to be launched on Nov. 9 was jointly designed by Kardashian West and British fashion designer Kim Jones, said Fendi, LVMH’s Italian luxury fashion house.
Skims, which in April was valued at $1.6 billion, has gained popularity with younger shoppers since its launch in 2019 by Kardashian West, helped by the reality star and businesswoman’s huge social media following.
Celebrity collaborations are a big business for major fashion labels; Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides.
(Reporting by Uday Sampath in Bengaluru)