Kim Kardashian West collaborates with luxury label Fendi

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FILE PHOTO: Reality TV personality Kim Kardashian attends an interview with Reuters at the World Congress on Information Technology (WCIT) in Yerevan, Armenia, October 8, 2019. Vahram Baghdasaryan/Photolure via REUTERS

October 25, 2021

(Reuters) – Kim Kardashian West’s shapewear brand, Skims, is collaborating with Fendi on a new clothing collection, the companies said on Monday.

The new collection that is slated to be launched on Nov. 9 was jointly designed by Kardashian West and British fashion designer Kim Jones, said Fendi, LVMH’s Italian luxury fashion house.

Skims, which in April was valued at $1.6 billion, has gained popularity with younger shoppers since its launch in 2019 by Kardashian West, helped by the reality star and businesswoman’s huge social media following.

Celebrity collaborations are a big business for major fashion labels; Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides.

(Reporting by Uday Sampath in Bengaluru)






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